AMR Robots in Electronics Manufacturing: A Case Study
The electronics manufacturing industry demands unmatched precision, speed, and reliability. With tight production schedules and increasing product complexity, manufacturers are constantly seeking new ways to optimize workflow, reduce labor costs, and improve quality. One game-changing solution that’s rapidly gaining traction is the deployment of AMR (Autonomous Mobile Robots).
In this case study, we explore how Reeman Robotics’ AMR solutions have been implemented in a high-volume electronics factory to automate internal logistics and boost overall production efficiency. The results reveal the powerful impact that intelligent automation can have on an industry where every second counts.
What Are AMR Robots?
AMRs (Autonomous Mobile Robots) are self-driving robots equipped with sensors, onboard computers, and AI algorithms. Unlike traditional AGVs (Automated Guided Vehicles), AMRs do not rely on fixed tracks or magnetic strips. Instead, they navigate dynamically using SLAM (Simultaneous Localization and Mapping) technology, LIDAR, cameras, and real-time obstacle detection systems.
In electronics manufacturing, this flexibility is crucial. Production lines change frequently, and product diversity requires adaptable systems. AMRs meet these challenges by safely navigating through dynamic environments—transporting materials, PCBs, tools, and components between stations, warehouses, and assembly lines with zero human intervention.
Reeman Robotics: AMRs Tailored for Electronics
Reeman Robotics, a leader in mobile automation, offers a range of AMR (Autonomous Mobile Robot) models suited for electronics manufacturing. Unlike their narrow-aisle unmanned forklifts, Reeman’s AMRs are designed for open, dynamic environments such as factory floors and warehouses.
Reeman AMRs are available in 100kg, 300kg, and 600kg load capacities, making them highly adaptable for transporting delicate electronic components, tools, and assembled devices. These robots are equipped with:
-
Advanced navigation using LIDAR and SLAM technology
-
Obstacle avoidance systems
-
Automated charging capabilities
-
Flexible payload modules
-
Easy integration with MES and ERP systems
Unlike forklifts, AMRs don’t require specific aisle widths like 1.1 meters. Instead, they focus on dynamic routing and flexible task assignment, which is essential for fast-paced electronics production environments.
The Challenge: Bottlenecks in Internal Logistics
The case study focuses on a large electronics OEM in Shenzhen that produces smartphones, tablets, and wearables. Despite having modern equipment on the production floor, they still faced inefficiencies in internal logistics:
-
Manual transport delays of components between SMT lines and assembly zones.
-
Human errors in delivering the wrong parts or quantities.
-
Labor shortages, especially during peak production seasons.
-
Increased safety risks with forklifts and carts navigating shared spaces.
The company realized that to meet growing demand and maintain quality, they needed a more intelligent, automated intralogistics solution.
The Solution: Deploying Reeman AMRs
After thorough evaluation, the company partnered with Reeman Robotics to implement a fleet of AMRs for part delivery, tool transport, and waste collection. The deployment included:
-
20 AMRs integrated with the factory’s MES system
-
Custom-built shelving units for electronics trays
-
Real-time order dispatching from workstations
-
Dynamic path planning to avoid human traffic zones
-
Multi-floor navigation via elevator integration
The robots operate 24/7 with minimal downtime, returning to automatic charging stations during idle cycles. Operators simply request parts or pickup tasks via touchscreens, and AMRs handle the rest.
Results: Efficiency, ROI, and Workforce Optimization
Within six months of deployment, the electronics manufacturer saw measurable benefits:
-
30% increase in part delivery efficiency
-
40% reduction in delivery errors
-
25% decrease in on-floor accidents related to manual handling
-
ROI achieved in under 3 months
-
Labor reallocation from low-value transport tasks to skilled quality assurance roles
Notably, employee satisfaction also improved. Workers were less fatigued and more focused on tasks requiring human judgment, such as inspection and precision soldering.
Why AMRs Are Ideal for Electronics Manufacturing
Here are a few reasons why AMR robots excel in electronics production:
📦 Precision and Predictability
Electronic components are delicate and often highly sensitive. AMRs deliver them with consistent speed, avoiding rough handling or human errors.
🔁 High Mix, Low Volume Flexibility
Manufacturers frequently switch between product batches. AMRs can adapt routes and tasks instantly via software, unlike fixed AGV systems.
🧠 Seamless System Integration
Reeman’s AMRs integrate directly with warehouse management (WMS) and manufacturing execution systems (MES), ensuring material flow matches real-time production needs.
📉 Cost Control
By automating repetitive logistics tasks, factories reduce reliance on temporary workers and eliminate shift planning issues—especially during high-demand cycles.
What’s Next: Scalable Automation
Following the success of the initial deployment, the electronics company is now scaling AMR use to:
-
Handle finished goods movement to cold storage
-
Deliver ESD-safe bins between quality control zones
-
Automate packaging material replenishment
The modular design of Reeman’s AMRs and cloud-based fleet control allows easy expansion without disrupting existing workflows.
Final Thoughts
Autonomous Mobile Robots are more than just a trend—they’re a necessity for modern electronics manufacturers looking to stay competitive. As this case study shows, adopting Reeman’s AMR solutions doesn’t just optimize logistics—it transforms operations.
For electronics facilities struggling with manual transport inefficiencies, inconsistent deliveries, or labor shortages, AMRs present a smart, scalable solution that delivers fast ROI and long-term stability.
